Travel and Tourism PR in Germany

Effective Tourism PR in Germany

THIEL Public Relations is a Germany-based PR agency providing effective PR solutions for international clients from the travel, tourism and hospitality sector.

PR for destinations  PR for luxury hotels

THIEL PR: Travel and Tourism PR Agency in Germany

THIEL PR is a creative travel and tourism PR agency in Germany. We provide international destinations, luxury hotels, resorts and tour operators with an effective combination of strategic media relations, content creation, influencer marketing and social media advertising in German-speaking Europe.

Why many tourism brands remain invisible in the DACH market.

  • No relevant story angles for the media
  • Ineffective outreach to journalists
  • High spillover losses through generic PR work

  • No long-term PR strategy

    This is where our tourism PR comes in.

What professional tourism PR delivers.

  • Media presence in travel, lifestyle, and trade publications
  • Credibility through editorial coverage
  • Visibility for your destination in the relevant market
  • Brand building instead of short-lived attention
  • Meaningful placements instead of wasted reach
  • Positioning through compelling stories rather than advertising

Who is tourism PR relevant for?

  • Destinations and tourism regions
  • Hotels and hotel groups
  • Resorts and holiday complexes
  • Cities and tourism organisations
  • Cultural institutions with a tourism focus
  • International destinations targeting the DACH market

Four elements of effective destination PR – standalone or strategically combined

MEDIA RELATIONS

Stories, narrative, press trips: strategic media relations remain at the core of tourism PR. With experience and creativity, we identify compelling topics that capture attention and distribute them effectively.

CONTENT CREATION

Copy, photography, video: for media relations, marketing, and social media, we create professional content that tells stories, inspires, and performs across all channels.

SOCIAL MEDIA ADS

We conceptualize, produce, and manage social media campaigns across the entire customer journey—from awareness to conversion. The goal is measurable brand impact and performance.

INFLUENCER MARKETING

As a tourism PR agency, we strategically integrate influencer marketing into your overall communications—for maximum impact in the German-speaking market.

THIEL PR: agency for tourismus PR in Germany

Profile: What sets us apart from traditional PR agencies.

  • Specialisation in tourism PR
  • Focus on the DACH market
  • Quality over mass distribution
  • Strategic storytelling instead of generic press lists

Ethos: Promoting what matters.

  • We support companies, products, and projects because we believe in their value, their relevance, and their environmental and social responsibility.
  • THIEL Public Relations does not support harmful or unnecessary technologies or business models.
  • We adhere to the European Code of Professional Conduct in Public Relations (Lisbon Code).

Tourism PR for Germany, Austria, and Switzerland

The German-speaking market has specific requirements when it comes to tourism PR. Media interests, the editorial landscape, and journalistic working styles differ significantly from those in other markets.

THIEL PR has extensive experience working with travel and lifestyle media across the DACH region. This enables us to position your destination strategically, distinctively, and effectively.

Non-binding inquiry for tourism media relations

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Frequently Asked Questions About Tourism PR

What is tourism PR?

Tourism PR encompasses all public relations and media activities for destinations, hotels, and tourism providers aimed at building visibility and trust within the market.

Why is tourism PR important?

Travel decisions are strongly influenced by editorial content. Tourism PR ensures that destinations, hotels, and other tourism products are featured in relevant media outlets.

What does a tourism PR agency do?

A tourism PR agency develops communication strategies, creates content, maintains media relationships, and secures placements in relevant publications.

Which markets does THIEL PR operate in?

THIEL PR specialises in the German-speaking market (Germany, Austria, and Switzerland).