Our destination PR campaigns make tourism destinations better known in Germany, Austria and Switzerland.
- We position tourism destinations on German-speaking markets.
- We raise public awareness of destinations in Germany, Austria and Switzerland.
- We build and maintain consumer confidence and trust in our clients' destinations.
- We revitalize/relaunch tourism destinations on the German market.
- We introduce and promote new products, specials and packages.
And more appealing to a variety of audiences.
- We deliver our clients' PR messages to the travelling public,
- business and leisure travellers,
- potential guests or customers,
- tour operators and wholesalers,
- travel agents,
- travel guide publishers and
- events and incentive planners.
We spread the word about tourism destinations among key journalists and media.
Our destination PR campaigns reach about 2,500 relevant travel journalists in German-speaking Europe working for more than 1,000 media outlets in Germany, Austria and German-speaking Switzerland.
- national daily and weekly key newspapers and newsmagazines
- travel magazines
- business travel magazines
- wellness and lifestyle magazines
- women's magazines
- food magazines
- architecture magazines
- interior design magazines
- general travel trade publications
- magazines for event, conference and incentive planers
- hospitality magazines
- on-board magazines
- various costumer magazines
We use powerful destination PR tools to deliver excellent, measurable results.
- Destination PR strategy
We suggest an effective destination PR strategy for the German market and further develop it into a detailed and transparent destination PR activity and budget plan. - Audience and media targeting
We identify our clients' key target audiences and key target media. - Media information
We research, write and enhance basic German media information about tourism destinations – including fact sheets, background articles and more. - Destination press kits
We edit, design, produce and distribute German press kits about tourism destinations. - Press releases
We concept, write and distribute press releases among the German media.Press releases - Story exposés
We research, write and pitch story exposés. - Virtual press office
We build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth German media information about our clients' destinations. - Relation building
On behalf of destination marketing organisation around the world, we establish and cultivate constructive relationships with leading travel journalists in Germany, Austria and Switzerland. - Media visits
We organize individual and group media visits to our clients' destinations. - Destination marketing websites
We produce and maintain the German part of tourism destinations' websites. - Destination marketing brochures
We produce German language versions of destination brochures.
And on top of that ...
- Reporting
We closely document all PR activities, budget use and media coverage about our clients' destinations. - Alliances
We forge cooperative alliances with industry partners to facilitate joint marketing activities. - Tradeshow PR
We organise and execute media relations activities at ITB and other key tourism tradeshows throughout German-speaking Europe. - Special events
We concept and produce special promotional and media events in Germany. - Newsletters
We produce and distribute consumer and business newsletters for the German-speaking market. - Localisation and copywriting
We deliver high-end translations and original copywriting for promotional material.