Our destination PR campaigns make tourism destinations better known in Germany, Austria and Switzerland.

• We position tourism destinations on German-speaking markets.
• We raise public awareness of destinations in Germany, Austria and Switzerland.
• We build and maintain consumer confidence and trust in our clients' destinations.
• We revitalize/relaunch tourism destinations on the German market.
• We introduce and promote new products, specials and packages.

And more appealing to a variety of audiences.

• We deliver our clients' PR messages to the travelling public,
• business and leisure travellers,
• potential guests or customers,
• tour operators and wholesalers,
• travel agents,
• travel guide publishers and
• events and incentive planners.

We spread the word about tourism destinations among key journalists and media.

Our destination PR campaigns reach about 2,500 relevant travel journalists in German-speaking Europe working for more than 1,000 media outlets in Germany, Austria and German-speaking Switzerland.

• national daily and weekly key newspapers and newsmagazines
• travel magazines
• business travel magazines
• wellness and lifestyle magazines
• women's magazines
• food magazines
• architecture magazines
• interior design magazines
• general travel trade publications
• magazines for event, conference and incentive planers
• hospitality magazines
• on-board magazines
• various costumer magazines

We use powerful destination PR tools to deliver excellent, measurable results.

• Destination PR strategy
  We suggest an effective destination PR strategy for the German market and further develop it into a detailed and transparent destination PR activity and budget plan.
• Audience and media targeting
  We identify our clients' key target audiences and key target media.
• Media information
  We research, write and enhance basic German media information about tourism destinations – including fact sheets, background articles and more.
• Destination press kits
  We edit, design, produce and distribute German press kits about tourism destinations.
• Press releases
  We concept, write and distribute press releases among the German media.Press releases
• Story exposés
  We research, write and pitch story exposés.
• Virtual press office
  We build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth German media information about our clients' destinations.
• Relation building
  On behalf of destination marketing organisation around the world, we establish and cultivate constructive relationships with leading travel journalists in Germany, Austria and Switzerland.
• Media visits
  We organize individual and group media visits to our clients' destinations.
• Destination marketing websites
  We produce and maintain the German part of tourism destinations' websites.
• Destination marketing brochures
  We produce German language versions of destination brochures.

And on top of that ...

• Reporting
  We closely document all PR activities, budget use and media coverage about our clients' destinations.
• Alliances
  We forge cooperative alliances with industry partners to facilitate joint marketing activities.
• Tradeshow PR
  We organise and execute media relations activities at ITB and other key tourism tradeshows throughout German-speaking Europe.
• Special events
  We concept and produce special promotional and media events in Germany.
• Newsletters
  We produce and distribute consumer and business newsletters for the German-speaking market.
• Localisation and copywriting
  We deliver high-end translations and original copywriting for promotional material.