Tourismus-PR für DestinationenDestination PR

Strategic German travel and tourism PR for destinations

THIEL Public Relations reinforces promotion campaigns by destination marketing organisations around the world with effective media relations measures on the German-speaking markets.

Our destination PR campaigns make tourism destinations better known in Germany, Austria and Switzerland.

  • We position tourism destinations on German-speaking markets.
  • We raise public awareness of destinations in Germany, Austria and Switzerland.
  • We build and maintain consumer confidence and trust in our clients' destinations.
  • We revitalize/relaunch tourism destinations on the German market.
  • We introduce and promote new products, specials and packages.

And more appealing to a variety of audiences.

  • We deliver our clients' PR messages to the travelling public,
  • business and leisure travellers,
  • potential guests or customers,
  • tour operators and wholesalers,
  • travel agents,
  • travel guide publishers and
  • events and incentive planners.

We spread the word about tourism destinations among key journalists and media.

Our destination PR campaigns reach about 2,500 relevant travel journalists in German-speaking Europe working for more than 1,000 media outlets in Germany, Austria and German-speaking Switzerland.

  • national daily and weekly key newspapers and newsmagazines
  • travel magazines
  • business travel magazines
  • wellness and lifestyle magazines
  • women's magazines
  • food magazines
  • architecture magazines
  • interior design magazines
  • general travel trade publications
  • magazines for event, conference and incentive planers
  • hospitality magazines
  • on-board magazines
  • various costumer magazines

We use powerful destination PR tools to deliver excellent, measurable results.

  • Destination PR strategy
    We suggest an effective destination PR strategy for the German market and further develop it into a detailed and transparent destination PR activity and budget plan.
  • Audience and media targeting
    We identify our clients' key target audiences and key target media.
  • Media information
    We research, write and enhance basic German media information about tourism destinations – including fact sheets, background articles and more.
  • Destination press kits
    We edit, design, produce and distribute German press kits about tourism destinations.
  • Press releases
    We concept, write and distribute press releases among the German media.Press releases
  • Story exposés
    We research, write and pitch story exposés.
  • Virtual press office
    We build and maintain virtual press offices as 24-hour access points for up-to-date and in-depth German media information about our clients' destinations.
  • Relation building
    On behalf of destination marketing organisation around the world, we establish and cultivate constructive relationships with leading travel journalists in Germany, Austria and Switzerland.
  • Media visits
    We organize individual and group media visits to our clients' destinations.
  • Destination marketing websites
    We produce and maintain the German part of tourism destinations' websites.
  • Destination marketing brochures
    We produce German language versions of destination brochures.

And on top of that ...

  • Reporting
    We closely document all PR activities, budget use and media coverage about our clients' destinations.
  • Alliances
    We forge cooperative alliances with industry partners to facilitate joint marketing activities.
  • Tradeshow PR
    We organise and execute media relations activities at ITB and other key tourism tradeshows throughout German-speaking Europe.
  • Special events
    We concept and produce special promotional and media events in Germany.
  • Newsletters
    We produce and distribute consumer and business newsletters for the German-speaking market.
  • Localisation and copywriting
    We deliver high-end translations and original copywriting for promotional material.