Tourism PR agency for international destinations in the DACH market
As a specialized tourism PR agency, we support international destinations in building sustainable reach, trust, and demand in the DACH market—Germany, Austria, and Switzerland. Through strategic media relations, relevant storytelling, and integrated communication approaches, we position your destination where travelers make their decisions: in the media, on digital platforms, and through credible multipliers.
Tourismus-PR in Germany, Austria and Switzerland
The German-speaking travel market is one of the most important source markets worldwide. Travelers from Germany, Austria, and Switzerland are highly information-driven, quality-conscious, and place strong trust in editorial content, recommendations, and authentic travel stories.
As a tourism PR agency with a focus on the DACH region, we understand the specific requirements of this market in detail—from the media landscape and seasonal topics to cultural expectations and audience needs.
We translate international destinations into relevant stories for the German-speaking market—precisely, strategically, and in a way that resonates with the media.
Tourism PR for international destinations
We work with international destinations, tourism boards, regions, and tourism organizations looking to expand their visibility in German-speaking Europe.
We support, among others:
- Destination Management Organizations (DMOs)
- National and regional tourism boards
- Cities and regions
- Convention bureaus and MICE destinations
- Hotels, resorts, and tour operators
Our focus is on clearly positioning your destination in the DACH market and establishing a sustainable presence across relevant media and channels.
Our services as a tourism PR agency
MEDIA RELATIONS
Stories, narrative, press trips: strategic media relations remain at the core of tourism PR. With experience and creativity, we identify compelling topics that capture attention and distribute them effectively.
CONTENT CREATION
Copy, photography, video: for media relations, marketing, and social media, we create professional content that tells stories, inspires, and performs across all channels.
SOCIAL MEDIA ADS
We conceptualize, produce, and manage social media campaigns across the entire customer journey—from awareness to conversion. The goal is measurable brand impact and performance.
INFLUENCER MARKETING
As a tourism PR agency, we strategically integrate influencer marketing into your overall communications—for maximum impact in the German-speaking market.
Media relations in the DACH region
As a PR agency for tourism, we strategically place your stories in relevant media across Germany, Austria, and Switzerland.
This includes:
- Press releases and story pitches
- Building and maintaining media relationships
- Placement of interviews and editorial features
- Communication with travel journalists and editorial teams
- Ongoing media relations and reporting
Content & storytelling for destinations
Successful tourism PR is built on strong stories. We develop content that brings your destination to life emotionally while meeting journalistic standards.
- Press materials and storylines
- Destination stories
- Fact sheets and background information
- Content for websites, campaigns, and newsletters
Press trips & media partnerships
Press trips are a key instrument in tourism PR. We conceptualize and organize both individual and group press trips for the German-speaking market.
- Selection of suitable journalists
- Planning and organization of trips
- Development of itineraries and story angles
- On-site support and follow-up
- Initiation of media partnerships
Influencer marketing in tourism
Influencer marketing is a core component of modern tourism communications. Travelers increasingly rely on personal recommendations, visual content, and social media.
As a tourism PR agency, we strategically integrate influencer marketing into your overall communications—for maximum impact in the German-speaking market.
- Development of campaign strategies
- Identification of suitable travel influencers and content creators in the DACH region
- Selection based on target audience, reach, and authenticity
- Outreach, negotiation, and contract management
- Briefing and content management
- Integration into PR and campaign strategies
- Performance analysis and reporting
Social media advertising in tourism
In addition to classic tourism PR, influencer marketing, and content creation, we use social media advertising to make your destination visible to relevant target audiences in the DACH market. While PR builds trust and credibility, social media advertising delivers scalable reach, precise targeting, and measurable results.
- Development of campaign strategies for the DACH market
- Audience targeting and market segmentation
- Planning of paid social campaigns across Meta, Instagram, Facebook, LinkedIn, TikTok, and YouTube
- Creation and adaptation of ad creatives and campaign copy
- Setup, management, and continuous optimization of campaigns
- A/B testing of creatives, audiences, and messaging
- Budget planning and performance monitoring
- Reporting with clear, actionable insights
B2B and trade communications
In addition to end consumers, many destinations also target tour operators, travel agents, and business partners. We support you in communicating within the tourism B2B sector.
- Trade media relations
- Communication for the travel trade
- Support for trade shows and roadshows
- Content for trade partners
Tourism PR in Germany and beyond: Our expertise in the DACH market
The German-speaking market places specific demands on how destinations are communicated. Media structures, topic interests, and journalistic practices differ significantly from other markets.
We have extensive experience working with travel and lifestyle media, trade publications, and digital platforms across the DACH region. This enables us to position your destination effectively in Germany, Austria, and Switzerland—distinctively, relevantly, and with impact.
Non-binding inquiry. We usually respond within 1–2 business days.