THIEL PR: Agency for Creative Influencer Marketing in Tourism
Authentic, passionate, and up close and personal: Influencer marketing in the tourism industry offers destinations, hotels, and tour operators fantastic opportunities. THIEL PR develops creative influencer campaigns for the DACH market. It’s not just about reach—it’s primarily about authenticity and impact. Get the most out of your budget!
Tourism Specialization
We understand how travel decisions are made, how destinations are positioned, and what content inspires travelers.
Quality and Reach
We don’t select creators based solely on the number of followers, but rather on audience fit, credibility, content quality, engagement, and brand fit. Community analysis provides us with valuable insights.
Focus on the DACH Market
We help tourism brands reach their target audiences in Germany, Austria, and Switzerland with tailored campaigns.
Integrated Communication
We strategically combine influencer marketing with tourism PR, content creation, and social media advertising to leverage synergies and maximize impact.
Influencer Marketing: Perfect for the Tourism Industry.
Influencer marketing in tourism makes destinations, hotels, and tourist experiences visible and emotionally engaging. Travel creators don’t just showcase beautiful places—they convey the atmosphere, tell stories, provide guidance, and build trust. Successful content combines visual inspiration with tangible benefits for the target audience—such as travel tips, insights, recommendations, guides, or practical advice. This is how influencer marketing becomes a superpower in tourism marketing.
Opportunities for Influencer Marketing in Tourism
Destination Awareness
Promote your destination to new audiences and inspire a desire to travel.
Hotel and Resort Positioning
Bring the atmosphere, service, design, cuisine, and more to life through authentic creator content.
Visibility in the luxury travel segment
Reach sophisticated target audiences through carefully selected luxury travel, lifestyle, and wellness creators.
Product and Experience Launches
Generate buzz for new openings, new experiences, attractions, and products.
Content Creation
Get high-quality, AI-free photo and video assets for social media, PR, newsletters, websites, and paid advertising.
Building Trust and Social Proof
Make your tourism brand more approachable and trustworthy through credible creator recommendations.
9 Reasons Why Many Influencer Campaigns in Tourism Fail
- Creators are selected based solely on reach.
- The target audience doesn't match the destination or the hotel.
- Briefings are unclear or promotional.
- Content offers no concrete added value.
- Content is not tailored to the respective platform.
- Produced material is not fully utilized after the campaign.
- Usage rights are not clearly defined.
- Campaigns are not integrated with PR, content, or paid media.
- Community communication and follow-up efforts go untapped.
Successful influencer marketing in tourism therefore requires a clear strategy, precise, data-driven creator selection, effective briefings, and professional campaign management.
Our Influencer Marketing Services for Tourism Brands
Strategy
Targets, themes, timing, platforms, and stories: We provide a solid strategic foundation for your successful influencer campaign.
Selection
Creative minds with genuine fans: Using our powerful research tools, we find the influencers and creators who are the perfect fit for your brand from among millions. It’s not just about reach!
Implementation
We coordinate every step of the influencer campaign—from timing and briefing to coordination with the creators and quality assurance of the content.
Reporting
Reach, engagement, content quality, target audience fit, storytelling impact: We evaluate the results of the influencer campaign in a structured manner.
Influencer Marketing Strategy
Campaign Strategy
How can you maximize the impact of your influencer marketing budget? Our campaign strategy shows you how.
- Goals
- Target Audiences
- Platforms
- Campaign Mechanics
- Thematic and Storytelling Approaches
- Timing and Action Planning
Platform Strategy
Using platform-specific formats, we fully leverage the various strengths of each platform for your influencer campaign in the tourism industry.
- Instagram for visual inspiration, Stories, Reels, and on-the-go travel experiences
- TikTok for short, dynamic content with high discoverability
- Pinterest for long-term inspiration and recurring travel planning
- Blogs for in-depth travel stories, guides, and sustained visibility
- YouTube for in-depth formats, virtual tours, vlogs, and experience reports
- LinkedIn for professional context, B2B communication, and tourism networks
Influencer Research + Community Analysis
Influencer Research
The Perfect Match Out of Millions! Using strategic expertise and leading research tools, we find the best influencers and creators for your campaign from vast databases. We don’t just look at follower counts—we focus primarily on
- brand fit
- Target audience quality
- Content quality
- Credibility
- campaign compatibility
Community Analysis
Followers provide the most valuable insights about influencers and creators! Through in-depth community analysis, we ensure that influencers and creators truly reach the right target audience. We look at:
- Engagement
- Follower Growth
- Follower authenticity
- Target Audience Demographics
- Age distribution
- Language
- Interests
- Quality of Interaction
Analysis of Brand Mentions
Previous brand mentions are also factored into the evaluation. They show which brands a creator has already collaborated with, the formats in which these mentions occurred, and whether the creator has experience in a relevant niche. At the same time, potential overlaps with competitors can be identified early on.
Campaign Management
Outreach, Briefing, and Coordination
We handle professional communication with the influencers and ensure that expectations, deliverables, and timelines are clearly aligned.
- Reaching Out to Creators
- Coordinating Availability
- Creator Briefing
- Coordination of content ideas
- Timing planning
- Ongoing communication
- Quality assurance during implementation
Influencer Trips
Influencer Trips, Hotel Stays, and Destination Experiences: In tourism, compelling content can only be created on-site. Our Services:
- Planning of creator trips
- Planning of hotel and destination experiences
- Coordination with local partners
- Itinerary planning
- Coordination of travel, accommodations, and itinerary
- Support before, during, and after the trip
Influencer Contracts
Influencer marketing requires agreements. We help coordinate services, compensation, disclosure requirements, and usage rights.
- Budget Planning
- Definition of Services
- Coordination of Deliverables
- Coordination of usage rights
- Clarification of Timelines and Approvals
- Briefing on labeling requirements
Reporting + Insights
Reporting and Qualitative Analysis
We evaluate campaigns to determine whether the content aligns with the brand, reaches the right target audience, and creates long-term communication value. Metrics:
- Reach
- Impressions
- Engagement
- Interaction Quality
- Content quality
- Target Audience Fit
- Storytelling Impact
- Lessons Learned for Future Campaigns
Who is influencer marketing in tourism best suited for?
- Destinations and Tourism Regions
- Cities and Tourism Organizations
- Luxury hotels and boutique hotels
- Wellness and spa hotels
- Resorts
- Tour operators
- Cultural and recreational activities
- Tourist events
Influencer Marketing for Different Tourism Segments
Influencer Marketing for Destinations
Travel decisions follow visual inspiration. That’s why destinations, with their wealth of imagery, benefit particularly from collaborations with creators.
Opportunities:
- Build awareness for a destination
- Communicate new reasons to travel
- Highlight seasonal offers
- Reach younger or specific target audiences
- Showcasing hidden gems
- Generate content for social media
- Bringing nature, culture, active vacations, and sustainability to life
Request information on influencer marketing for destinations now
Influencer Marketing for Hotels and Resorts
Hotels and resorts can convey a complete brand experience through the right creators: atmosphere, service, cuisine, spa, design, and destination.
Opportunities:
- Increase the visibility of the hotel brand
- Reach new target audiences
- Promote special offers
- Support hotel openings or relaunches
- Showcase spa, wellness, or culinary offerings
- Build social proof
- Create high-quality content for other channels
Influencer Marketing for the DACH Market
Germany, Austria, and Switzerland are demanding travel markets. Successful influencer campaigns must therefore align with the media habits, tone, and expectations of German-speaking target audiences.
THIEL PR helps tourism brands identify suitable creators for the DACH market and professionally execute collaborations.
In doing so, we take the following into account:
- Target audiences in German-speaking regions
- Platform usage and content formats
- Seasonal travel occasions
- Cultural differences in communication
- Travel interests of different target audiences
- Requirements for transparency and advertising disclosure
- Long-term brand impact rather than short-term reach
Which creators are a good fit for your brand?
Not every influencer is a good fit for every tourism brand. The key factor is the overlap between the target audience, content style, brand values, and campaign goal. These are the relevant creator categories in tourism:
- Travel Creator
- Luxury Travel Influencer
- Family Travel Creator
- Outdoor and Adventure Creators
- Food and Gourmet Creators
- Wellness and Spa Creator
- Lifestyle Influencer
- Culture and City Content Creator
- Sustainability and Slow Travel Creator
- Micro-influencers with an engaged community
For many campaigns, smaller, specialized creators are more effective than large accounts with broad but less relevant reach.
Here's How an Influencer Campaign with THIEL PR Works
1. Analysis and Goal Setting
- We identify target audiences, markets, campaign objectives, and existing communication strategies.
2. Strategy and Creator Selection
- We develop a campaign concept and identify suitable influencers and creators.
3. Briefing and Platform Planning
- We create clear briefings, define content, and plan which formats will be used on which platforms.
4. Campaign Management
- We support creator stays, content production and publications.
5. Content Repurposing and Amplification
- We assess how the content created during the campaign can be repurposed and amplified across additional communication channels.
6. Reporting and Insights
- We analyse campaign performance and derive actionable recommendations for future campaigns.
Connection to PR, Content Creation, and Social Media Advertising
Influencer marketing is most effective when it is not viewed in isolation. As a complement to tourism PR, influencer marketing can create additional digital reach and visual engagement. When combined with content creation, it generates high-quality assets for websites, social media, and campaigns. Through social media advertising, selected content can be further amplified and delivered specifically to relevant target audiences.
Let's discuss your influencer marketing strategy!
- No obligation.
- Personal consultation.
- Expertise in tourism.
- Focus on Germany, Austria, and Switzerland.
Frequently Asked Questions About Influencer Marketing in Tourism
What is influencer marketing in tourism?
- Influencer marketing in tourism refers to collaborations with creators who make destinations, hotels, or tourism offerings visible and engaging through digital channels.
Who can benefit from influencer marketing in tourism?
- Influencer marketing is suitable for destinations, hotels, resorts, tour operators, tourism events, and brands that want to build digital visibility and inspire travel.
How do you select the right influencers?
- The key factors are brand fit, target audience quality, content style, engagement, credibility, and thematic relevance—not just reach.
Are micro-influencers useful in the tourism industry?
- Yes. Micro-influencers can be particularly valuable if they have a clearly defined community and produce credible, specialized content.
How can you measure the success of an influencer campaign?
- Possible metrics include reach, impressions, engagement, content quality, target audience fit, website traffic, saves, shares, and qualitative feedback.
Can influencer marketing be combined with PR?
- Yes. Especially in tourism, the combination of PR, influencer marketing, content creation, and social media advertising is effective when each discipline is strategically and effectively implemented.