Königstein Fortress is a legend — and, with hundreds of thousands of visitors each year, one of the most important sights in Saxony. THIEL PR is responsible for regional, national and supra-regional press and public relations for the famous hilltop fortress.
Königstein Fortress is one of Germany’s most significant historic landmarks and among the best-known symbols of Saxony. With its unique location high above the Elbe Valley in Saxon Switzerland, more than 800 years of history and hundreds of thousands of annual visitors, the fortress is one of the Free State of Saxony’s most important cultural and excursion destinations.
For Königstein Fortress, THIEL PR manages national and supra-regional media relations. The aim of the collaboration is to strengthen the visibility of the historic site in relevant media, reach new target groups and provide communications support for the fortress’s diverse exhibitions, events and cultural offerings.
Strategic Media Relations for Cultural and Tourism Destinations
Communicating historic cultural sites places specific demands on media relations. In addition to conveying historical content, current topics, events and exhibitions must be prepared in a way that is suitable for the media and relevant to different target groups.
As part of the collaboration, THIEL PR supports Königstein Fortress in developing press topics, creating press information and broadcast-ready soundbites, proactively approaching media and handling journalist enquiries. The agency also provides targeted media relations support for special exhibitions, event formats and seasonal highlights.
An Icon of Saxon Switzerland
Königstein Fortress rises on a table mountain 247 metres above the River Elbe in the heart of the Saxon Switzerland National Park region. With a fortress plateau covering around 9.5 hectares, more than 50 historic buildings from different eras and impressive panoramic views, it is one of the largest hilltop fortresses in Europe.
The history of the complex dates back to the 13th century. Over the centuries, the fortress served as a state fortress, garrison, treasury and state prison. Today, it is an important open-air museum and a major attraction for visitors from around the world.
Cultural PR with Regional Roots
As a Dresden-based agency with many years of experience in tourism, culture and destination communications, THIEL PR is particularly pleased to support one of the best-known landmarks of its home region.
The collaboration with Königstein Fortress shows how strategic media relations can help anchor cultural institutions, historic sites and tourism highlights sustainably in public awareness.
Services
- Annual topic planning
- Creation and distribution of press releases
- Production of broadcast-ready soundbites
- Organisation and implementation of press conferences and photo appointments
- Organisation of prize draws
- Set-up and maintenance of an online press area with image archive
- Press office service and handling of media enquiries