THIEL PR supports the wine and cultural landscape of Saale-Unstrut with strategic tourism PR in the German-speaking market. The aim of the collaboration is to further increase awareness of the region as a travel destination, sharpen its thematic profile, and address relevant target groups through targeted media relations.
Saale-Unstrut is one of Germany’s most fascinating cultural landscapes. Located between Leipzig and Weimar, the region is shaped by historic vineyards, medieval castles, impressive cathedrals, idyllic river landscapes, and a rich cultural heritage. The artist Max Klinger famously described the area as the “Tuscany of the North”. One of its best-known landmarks is Naumburg Cathedral, a UNESCO World Heritage Site.
At the heart of THIEL PR’s work is continuous media relations for the destination. Together with Saale-Unstrut-Tourismus e.V., the agency develops themes around wine culture, world heritage, nature experiences, active travel, and regional culinary traditions. These topics are communicated to travel, culture, and lifestyle media through targeted press work, individual media outreach, and press trips.
In addition to the conception and distribution of press information, THIEL PR organizes group and individual press trips, handles media enquiries, and supports the region with a professional press service. The goal is to position Saale-Unstrut as a high-quality destination for travellers interested in culture, wine, nature, and authentic regional experiences.
The results speak for themselves: over the past years, the region’s visibility in the media has increased significantly. Even specialist topics and lesser-known offers have gained a place in relevant editorial coverage. In this way, strategic media relations make an important contribution to positioning Saale-Unstrut as one of Germany’s most exciting cultural and culinary travel regions.
Services
- Creation of basic press materials
- Annual topic planning
- Creation and distribution of press releases and feature services
- Organization and implementation of press trips
- Editing of advertorials