The Setouchi region in Japan is a hidden gem - perfect for travellers looking for authentic experiences off the beaten track. On behalf of Iglooo Japan, THIEL PR is handling media relations in Germany for this multifaceted destination.
The Setouchi region stretches along the Seto Inland Sea and encompasses seven prefectures, including Hiroshima, Okayama and Kagawa. Known for its stunning islands and picturesque coastline, the region offers a wealth of cultural and scenic highlights.
The art island of Naoshima, with its modern museums and impressive installations, is a must-visit for art lovers. The annual highlight is the Setouchi Triennale, a renowned art festival with visitors from all over the world. Hiking enthusiasts can enjoy the historic Shikoku 88 Temple Pilgrimage Trail, while gourmets can discover the diverse local cuisine centred around fresh seafood and the famous Sanuki udon noodles.