Bohemian-Saxon Switzerland is one of Europe’s most spectacular natural landscapes.

This border area is situated in the far south-eastern corner of Germany and the northern Czech Republic and is only a few kilometres from Saxony’s state capital, Dresden. The fascinating landscape offers great diversity such as table mountains, high plateaus, rocky ridges and spires, ravines, forests and the Elbe Valley. Most of this region – in total, over 700 square kilometres – is protected as a national park and is famous for its beautiful flora and fauna.

About the Saxon Switzerland Tourism Association:

The Saxon Switzerland Tourism Association, with headquarters in Pirna/Saxony, has been a registered association since 1991 and mainly represents the interests of tourism in the former district of Saxon Switzerland. The association also coordinates supra-regional and international marketing for Bohemian-Saxon Switzerland. The organization currently has 395 members and cooperates with more than 600 companies, institutions, associations and private individuals.

Our tourism PR services for Bohemian-Saxon Switzerland:

For the Bohemian-Saxon Switzerland, THIEL Public Relations delivers all media and public relations services in the German-speaking target markets Germany, Austria and Switzerland – and beyond.

• PR strategy
• yearly activity planning
• budget use
• develop and pitch dossiers and story exposés
• organise media visits
• organise press conferences
• enhance web 2.0/social media strategy
• blogger/influencer relations
• trade show PR
• event PR
• develop image and advertising copy
• develop and enhance virtual press office/online newsroom
• write and distribute articles and press releases
• create press kits
• close documentation of activities and results
• general press service
• continuous media relations
• blogging
• blogger/influencer relations
• PR photography

More about the Bohemian-Saxon Switzerland and the Saxon Switzerland Tourism Association:

• Homepage of the Saxon Switzerland Tourism Association