THIEL Public Relations has been helping these pioneering regions in the field of barrier-free tourism in Germany to communicate their shared mission since 2013.
Ten German holiday regions and cities are actively involved with Easier Travel – The Association of Barrier-free Holiday Destinations in Germany. Together, they are doing pioneering work in the development of travel opportunities for people with mobility, hearing and visual impairments, for deaf and blind people, as well as for families and the elderly. In a bid to raise their media profile, the association engaged the Dresden-based PR agency THIEL Public Relations to carry out supporting press and PR work in 2013. The PR agency has been working with the association ever since.
The Association of Barrier-Free Holiday Destinations in Germany was founded by the city of Erfurt, the island of Langeoog, the Eifel region, Franconian Lake District, Ruppin Lake District and Saxon Switzerland in 2008. The Lusatian Lake District, the Southern Wine Route and the cities of Magdeburg and Rostock joined the association at a later stage. East Frisia eventually replaced the island of Langeoog as a member.
The association’s main objective is to develop barrier-free tourism in the member cities and regions, and in Germany as a whole. It also seeks to offer the regions a platform for networking and regular knowledge sharing, to facilitate joint marketing activities, and to intensify cooperation on a national level with other associations and governmental and public administration bodies. The association works in close partnership with the German National Tourist Board and Deutsche Bahn AG.
The association’s website www.leichter-reisen.info, to which all members contribute up-to-date content, is an important communication channel. The initiative also attends trade fairs as an exhibitor. Through the collaboration with THIEL Public Relations, ongoing media relations work is continuously developed as a cornerstone of the association’s communication strategy.
“This project is very close to our hearts,” explains Sebastian Thiel, the agency’s managing director. “Through the Association of Barrier-free Holiday Destinations in Germany, far-sighted tourist regions are engaging with a worthy and increasingly important cause. We are delighted to support this work and do so with total conviction.” ■