For the Relais & Châteaux Hotel Bülow Palais in Dresden, the appointment of THIEL Public Relations is part of an ambitious plan for a series of promotional initiatives intended to further strengthen the hotel’s brand image.
The Relais & Châteaux Hotel Bülow Palais Dresden is one of Germany’s most exclusive addresses. The multi award-winning Restaurant CAROUSSEL is renowned as one of the Saxon capital’s leading gourmet restaurants. The Bülow Palais and its sister hotel Bülow Residenz are located in the Baroque Quarter, one of Dresden’s oldest and most impressive city districts. The Residenz dates from the early 18th century and was restored to reflect its listed building status. The Palais was opened in 2010. The luxury interiors of both buildings reflect the traditional and modern style of this city of worldwide cultural relevance on the river Elbe. High-quality fabrics, finishes and rich hues such as deep blues, red, gold and silver provide the elegant setting for a sophisticated symbiosis of high value antiques and exclusively selected contemporary art.
As part of a long-term PR strategy, THIEL PR manages areas such as analysis and positioning, press releases, media and online PR, the planning and delivery of ambitious campaigns focusing on specific themes as well as devising new event concepts. PR services include: