Himeji Castle — Japan’s famous “White Heron Castle” — links the historic culture of the Kansai region with the maritime landscape of the Setouchi area and is regarded as one of the most important landmarks of western Japan.

Tourism PR for the Setouchi destination (Japan)

The Setouchi region in Japan is a hidden gem — perfect for travelers seeking authentic experiences away from the beaten path. On behalf of Iglooo Japan, THIEL PR supported media relations in Germany for this multifaceted destination.

About Setouchi:

Stretching along the Seto Inland Sea, the Setouchi region encompasses seven prefectures, including Hiroshima, Okayama, and Kagawa. Known for its breathtaking islands and picturesque coastline, the area offers a wealth of cultural and scenic highlights.

The art island of Naoshima, with its contemporary museums and impressive installations, is a must-visit for art lovers. A major annual highlight is the Setouchi Triennale, a renowned art festival attracting visitors from around the world. Hiking enthusiasts can explore the historic Shikoku 88 Temple Pilgrimage Route, while food lovers can discover the region’s diverse local cuisine, centered around fresh seafood and the famous Sanuki udon noodles.