We organise press tours and individual media visits for German journalists to destinations and luxury hotels all over the world. By careful selection of participants and meticulous preparation, we make sure that these media visits always pay off – for clients and journalists alike.
We provide full service for successful media visits.
- Evaluation
We evaluate if media visits are the optimum solution to meet given PR objectives. - Planning
We define the scope and frequency of media visits to our client's destination, hotel or resort and incorporate them in the yearly PR programme. - Content
We select topics, time-frames and suitable target media for the media visit. - Alliances
We research suitable business partners for the economic realisation of the media visit. - Participants
We select and invite relevant journalists. - Support
We produce and distribute press kits in accordance with the theme of the media visit. - Management
We organise the itinerary and manage the tour. - Follow-up
We document and evaluate media response and forward resulting press clippings.