We advise and support the Thuringian Spa Association (Thüringer Heilbäderverband) in the field of media relations. The association represents the leading spa towns and health resorts in the German state of Thuringia and promotes their development as modern health and wellness destinations.
The Thuringian Spa Association serves as the umbrella organization for Thuringia’s certified spa towns and health resorts. It represents the interests of its members in politics and public affairs while supporting the ongoing development of health tourism throughout the region.
Through strategic media relations, THIEL PR helps communicate the diverse strengths of Thuringia’s spa and wellness destinations to relevant media audiences. Our work includes identifying compelling stories, developing media topics, and positioning the association and its members in travel, lifestyle, health, and business media.
The association's mission is to promote quality standards, strengthen health tourism, and support the marketing of Thuringia’s wide range of wellness, health, and therapeutic travel experiences. It works closely with tourism organizations and public institutions throughout the state.
We are delighted to support the association in increasing the visibility of Thuringia’s spa destinations and health tourism offerings in the German-speaking market.