The Saxon Switzerland Tourism Association has chosen German tourism PR agency THIEL Public Relations to support its marketing and publicity campaigns for the tourism destination Saxon Switzerland. The Dresden-based agency, now organizes all media and publicity work for this cross-national destination in Germany, Austria and Switzerland.

TPR was chosen from among competitors bidding for the project. The consultancy is tasked to develop consistent promotional campaigns for the German market and will coordinate press releases and feature articles. It will also network with editorial offices for travel and tourism in all European German-speaking countries and set up and host press visits.

TPR has a proven track record in tourism PR and is an experienced partner of major international clients. Since it was established in 2004, the agency has represented prestigious, international organizations in the hotel and tourist trade.

Saxon Switzerland is seen as one of Europe's most spectacular natural landscapes. This border area is situated in the far south-eastern corner of Germany, only a few kilometres from Saxony's state capital, Dresden. The fascinating landscape offers great diversity such as table mountains, high plateaus, rocky ridges and spires, ravines, forests and the Elbe Valley.

The Saxon Switzerland Tourism Association, with headquarters in Pirna/Saxony, has been a registered association since 1991 and mainly represents the interests of tourism in the former district of Saxon Switzerland. The association also coordinates supra-regional and international marketing for Bohemian-Saxon Switzerland. The organization currently has 400 members and cooperates with more than 600 companies, institutions, associations and private individuals.

To find out more about tourism in Saxon Switzerland and the Saxon Switzerland Tourism Association please visit: www.saechsische-schweiz.de