THIEL PR kommuniziert für Tourismus-Destination ElbsandsteingebirgeTourism destination Bohemian-Saxon Switzerland chooses THIEL PR

Tourism destination Bohemian-Saxon Switzerland chooses THIEL Public Relations

The Saxon Switzerland Tourism Association recruits the German tourism PR agency THIEL Public Relations to deliver consistent media and PR campaigns for the Bohemian-Saxon Switzerland region on its key target markets Germany, Austria, Switzerland.


The Saxon Switzerland Tourism Association has chosen German tourism PR agency THIEL Public Relations to support its marketing and publicity campaigns for the tourism destination of Bohemian-Saxon Switzerland. The Dresden-based agency, now organizes all media and publicity work for this cross-national destination in Germany, Austria and Switzerland.

TPR was chosen from among competitors bidding for the EU financed project. The consultancy is tasked to develop consistent promotional campaigns for the German market and will coordinate press releases and feature articles. It will also network with editorial offices for travel and tourism in all European German-speaking countries and set up and host press visits. Other main priorities for TPR are to optimize the online PR strategy for this destination and to support the tourism association's own internal communications.

TPR has a proven track record in tourism PR and is an experienced partner of major international clients. Since it was established in 2004, the agency has represented prestigious, international organizations in the hotel and tourist trade. Current clients indlude Connoisseurs Scotland, a prestigious marketing consortium currently representing 29 first-class luxury hotels in Scotland. It also works for destinations such as Sächsisches Elbland, Saale-Unstrut, reknown visitor attractions suchs as Festung Königstein. It also represents the Association of Barrierfree Destinations in Germany, "Germany's best five-star hotel 2017" (trivago) Relais & Châteaux Hotel Bülow Palais Dresden and others.

Bohemian-Saxon Switzerland is seen as one of Europe's most spectacular natural landscapes. This border area is situated in the far south-eastern corner of Germany and the northern Czech Republic and is only a few kilometres from Saxony's state capital, Dresden. The fascinating landscape offers great diversity such as table mountains, high plateaus, rocky ridges and spires, ravines, forests and the Elbe Valley. Most of this region - in total, over 700 square kilometres - is protected as a national park and is famous for its beautiful flora and fauna.

Marketing campaigns for this region are also funded by the European Union's ECT-Objective 3 to promote cross-border cooperation between the Free State of Saxony and the Czech Republic.

The Saxon Switzerland Tourism Association, with headquarters in Pirna/Saxony, has been a registered association since 1991 and mainly represents the interests of tourism in the former district of Saxon Switzerland. The association also coordinates supra-regional and international marketing for Bohemian-Saxon Switzerland. The organization currently has 400 members and cooperates with more than 600 companies, institutions, associations and private individuals.

To find out more about tourism in Bohemian-Saxon Switzerland and the Saxon Switzerland Tourism Association please visit: