We develop holistic PR strategies for the German-speaking market that integrate proven and professional PR techniques tailor-made to the requirements of organisations from the tourism and hospitality sector.
Our PR strategies link long-term marketing objectives with selected public and media relations approaches.
- Objectives
What is to be achieved? - Target groups
Who will be reached? - Target media
Which channels of communication will be used? - Key dates
Which milestones are to be considered? - PR tools
Which measures and instruments will be applied? What are the costs? - Activity plan
How are the PR activities spread throughout the running-time of the programme? - Cost overview
How will the budget be used? - Optional activities
What else could be done?
